Online Risk & Reputation Management
Benefits
- Understand the major drivers of corporate reputation online
- Appreciate how social media is changing the princples and practices of reputation protection and defence
- Appreciate the many ways to listen for actual and potential trouble online
- Discover how to identify and assess reputation threats online
- Learn the difference between issues, incidents and crises
- Understand when and how to respond to common negative incidents online
- Comprehend how to handle legal issues in such as IP and privacy abuse in public view
- Grasp the appropriate mix of PR, legal and technological tools when defending your reputation online
- Learn how to update your crisis plan to include social media
- Understand how best to respond to a breaking crisis using the internet and social media
- Examine when and how to recover from a crisis using social media.
Who Should Attend?
- Senior-level executives in Corporate Communications
- Public Relations/Public Affairs
- Legal
- Marketing
- Social Media and
- Investor/Government Relations.
Course Instructor(s)
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