Opening Session
Presentation
Course details
Presentation of attendees
Session One (90Min.) - The New Reputation Landscape
Discussion:
Online risks and reputation in the UAE and the Middle-east
Session Two (90Min.) - Identifying & Assessing Online Reputation Risks
Exercise:
Assess reputation risks online
Session Three (90Min.) - Preparing Online Defences
Discussion:
Persuading leadership to invest in online reputation
Session Four (90Min.) - Developing a Social Media Incident & Crisis Response Plan
Discussion:
Common Social Media Incident & Crisis Response Plan vulnerabilities
Session One (90Min.) - Managing Customer Incidents Online
Exercise, evaluation & discussion:
Respond to two customer incidents online
Session Two (90Min.) - Managing Employee Incidents Online
Exercise, evaluation & discussion:
Respond to two employee incidents online
Session Three (90Min.) - Responding to a Breaking Crisis: Data Breach
Exercise:
Participants to break into teams and respond to one (or more) data breach scenario(s)
Evaluation & discussion of teams’ crisis responses
Session Four (90Min.) - Responding to a Deepening Crisis: Data Breach
Exercise:
Participants to break into teams and develop an integrated crisis communications plan
Evaluation & discussion of teams’ crisis responses
Discussion:
How to rebuild trust after a data breach
Closing Remarks & Certificate Distribution
Course Program | |
---|---|
Time | Topic |
Day 1 | |
08:00 to 08:30 | Registration & Introduction |
Day 1-2 | |
08:30 to 10:00 | Session One |
10:00 to 10:15 | Tea Break & Networking |
10:15 to 11:45 | Session Two |
11:45 to 12:45 | Lunch Break & Networking |
12:45 to 14:15 | Session Three |
14:15 to 14:30 | Tea Break & Networking |
14:30 to 16:00 | Session Four |