Online Risk & Reputation Management Training Workshop Training Workshop

04th Dec to 05th Dec, 2016, Hotel Towers Rotana, Dubai, UAE

Online Risk & Reputation Management

Course Name: “Online Risk & Reputation Management"
Trainer/Speaker: Charlie Pownall (from UK)
Venue: Towers Rotana, Dubai, UAE.
Number of Participants: 15
Country wise participation: UAE (05), Ethiopia (10)
Quality/Satisfaction Rating (at the scale of 1-10): 9
Achievement of the course objectives: Yes, all agreed.
Some of the testimonials: 
“Thank you. An excellent training on Risk & Reputation Management and very interactive.”
“The training was very helpful, well arranged and well delivered!”


  • Understand the major drivers of corporate reputation online
  • Appreciate how social media is changing the princples and practices of reputation protection and defence
  • Appreciate the many ways to listen for actual and potential trouble online
  • Discover how to identify and assess reputation threats online
  • Learn the difference between issues, incidents and crises
  • Understand when and how to respond to common negative incidents online
  • Comprehend how to handle legal issues in such as IP and privacy abuse in public view
  • Grasp the appropriate mix of PR, legal and technological tools when defending your reputation online
  • Learn how to update your crisis plan to include social media
  • Understand how best to respond to a breaking crisis using the internet and social media
  • Examine when and how to recover from a crisis using social media.
Course Outline

Who Should Attend?

  • Senior-level executives in Corporate Communications
  • Public Relations/Public Affairs
  • Legal
  • Marketing
  • Social Media and
  • Investor/Government Relations.
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