Benefits

• Understand the major drivers of corporate reputation online
• Appreciate how social media is changing the princples and practices of reputation protection and defence
• Appreciate the many ways to listen for actual and potential trouble online
• Discover how to identify and assess reputation threats online
• Learn the difference between issues, incidents and crises
• Understand when and how to respond to common negative incidents online
• Comprehend how to handle legal issues in such as IP and privacy abuse in public view
• Grasp the appropriate mix of PR, legal and technological tools when defending your reputation online
• Learn how to update your crisis plan to include social media
• Understand how best to respond to a breaking crisis using the internet and social media
• Examine when and how to recover from a crisis using social media.

Who Should Attend?

• Senior-level executives in Corporate Communications
• Public Relations/Public Affairs
• Legal
• Marketing
• Social Media and
• Investor/Government Relations.

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